Graphic Design & Branding Sprint
Create a complete brand identity from character concept to animated logo in one focused sprint.
Unit Vocabulary
Brand Identity
The visual and verbal elements — logo, colors, typography — that represent a company or product.
Logo
A graphic mark or symbol used to identify a brand, company, or product.
Typography
The art and technique of arranging type to make written language readable and visually appealing.
Brand Voice
The consistent personality and tone a brand uses in all its communications.
Shape Language
The use of specific shapes (circles, triangles, squares) to communicate personality traits in character or logo design.
Mockup
A realistic preview showing how a design will look when applied to a real-world product or surface.
Promotional Design
Visual materials — flyers, cards, posters — created to advertise a product, event, or service.