Unit 6 · Project 4Final Project
Logo Keyframe Animation
The final piece of your brand kit is a logo animation — a short (3–8 second) animated version of your logo that could be used as a social media intro or website header. You'll use keyframe animation to bring your logo to life: elements can slide in, fade in, scale up, rotate, or reveal in sequence. The animation should feel intentional and on-brand — a playful brand might have bouncy motion, a luxury brand might have slow, elegant reveals.
Objectives
- 1Animation is 3–8 seconds long
- 2At least 3 elements animated with distinct motion
- 3Animation loops cleanly
- 4Exported as MP4 or GIF at 1080x1080px or 1920x1080px
Materials
- Adobe Express animation tools or Canva
- Your logo files
- Brand kit for reference
Tips & Techniques
1Plan your animation on paper first — sketch the sequence of what appears when
2Ease in/ease out motion feels more natural than linear motion
3Don't animate everything at once — stagger your elements for a more polished look
4Watch your animation 10 times before submitting — you'll catch things you missed
Lesson Videos
Character Design Fundamentals
11 minDesigning a vector character with personality, shape language, and color.
Logo Keyframe Animation
9 minAnimating your brand logo using keyframes in Adobe Express or Canva.