Unit 6 · Project 2
5-Day Brand Kit
Over 5 focused work days, you'll build a complete brand kit for your character's brand. Day 1: Brand name and logo. Day 2: Color palette and typography. Day 3: Brand voice and tagline. Day 4: Brand guidelines document. Day 5: Refinement and polish. By the end, you'll have a professional-quality brand kit that a real designer would be proud of. The brand kit is the foundation for everything else in Unit 6.
Objectives
- 1Logo in at least 3 versions (full color, black, white)
- 2Color palette with 5 colors and their hex codes
- 3Typography pairing (1 heading font + 1 body font)
- 4Brand voice description (3 adjectives + 3 things the brand would never say)
- 5One-page brand guidelines document
Materials
- Adobe Express or Canva
- Your vector character file
- Brand kit template (provided)
Tips & Techniques
1Day 1 is the hardest — don't overthink the name, just pick something and commit
2Your logo should work without the character — the character is a mascot, the logo is the mark
3Choose fonts that match your brand personality — a playful brand shouldn't use a stiff serif
4The brand guidelines document is what makes a brand kit professional — don't skip it
Lesson Videos
Character Design Fundamentals
11 minDesigning a vector character with personality, shape language, and color.
Logo Keyframe Animation
9 minAnimating your brand logo using keyframes in Adobe Express or Canva.